Background
Gentle Monster a South Korean high end sunglasses and optical glasses company came to AMP Agency to revamp their website. During my time at AMP I worked as a UX Designer to help re-design Gentle Monsters e-commerce experience for the web and mobile web experience.
TIMELINE
Aug 2018 - Nov 2018
ROLE
UX Designer
COMPANY
Gentle Monster (Client)
AMP Agency
TEAMMATES
Sam Cabrera (UX Lead)
Angel Angelov (Art Director)
Joy Kim (Project Manager & Translator)
What I did
During my time at AMP Agency, I helped conduct early research and designed mockups on a new direction for Gentle Monster. I created sitemaps, personas, wireframes, did iterative concepts, and collaborated with the Art Director to figure out brand impact on the potential vision for the clients re-design website.
Goals
Drive conversion - Drive online sales by engaging with and directing qualifies traffic to GentleMonster.com to convert
Raise Awareness - Raise awareness of the Gentle Monster Brand through target, high impact media placements
Exploratory Research
User Personas
These personas were developed to reflect a more whole person based to design for based on market research, stakeholder interviews, and the new market opportunities. This was able to get insights into our targeted audience and look into their pain points as well as user’s behavior.
Audience: Millennials & Fashion-forward professionals
Sitemap
The sitemap identifies the site structure and organization of the site and the flow for users to discovery content intuitively
Exploratory Designs
Designed for scalability and modern simplicity to bring out Gentle Monster’s Branding Campaigns.
What I learned
I had left while this project was still ongoing, this project was had challenged my design skills when it came to re-inventing a company’s branding while incorporating it with the new web’s re-design. From this, I was able to foster strong collaborations with the Art Director, the client who spoke Korean, and our Project Manager who translated, as we were building an understanding in the Korean and USA market.